Since childhood, we have always been fond of cartoons. Now, if we have children, we either watch cartoons with them on TV or go to the cinema to watch together. Yes, virtual characters are part of our lives in many ways. Notably, the advertising industry frequently uses them. Almost every commercial features virtual characters, and many brands even base their communication strategies around them.
But why?
There are three main reasons:
Creating and producing virtual characters used to be an expensive process. That's why we often see them in high-budget commercials and major brands.
Engagement, memorability, and fun are also very important in e-learning, right? We can almost hear you say yes. So why aren't we using them? Too expensive? Takes too long to produce? Revisions are difficult (imagine not being able to find those voice actors again!). We can list many reasons, and e-learning budgets are often limited, with short timelines and content relevance lasting only a couple of years at most.
But don’t worry, creating and designing virtual characters is no longer expensive. The only thing you need to accept is adhering to some standards. There are now advanced tools that allow you to easily model and animate virtual characters. You can drag and drop a smile effect on your chosen character, and they smile quite naturally. Or you can make them run, and they will automatically breathe heavily. These advantages help present them naturally.
Your goal should be to create a virtual character specific to your content and organization. A good character and a well-told story mean fun. If you can blend education and entertainment effectively, what do you get? “The Love of Learning.”
Moreover, virtual characters make it easy to incorporate humor. Humor engages, entertains, and connects people while they watch the content. Think about how we can watch Cem Yılmaz for 2.5 hours without getting bored. Now imagine Cem Yılmaz giving a training on bank balance sheet analysis techniques. It would be an incredibly dull topic, but if he presented it, we would watch it with excitement.
However, there's a significant potential issue with using virtual characters: not everyone might like them.
Your target audience includes serious individuals. When they encounter such e-learning courses, they might think, “Yes, it was an interesting and enjoyable course, thank you.” (But inside, they might feel) “How silly and childish! Training is serious business; what is this?”
Let's reiterate the cliché: you can't please everyone in life. In summary, use virtual characters in e-learning, design them, we've been drawing and animating them for years, creating miracles with small budgets, and our tools and skills have improved significantly. So don’t be afraid, these things are no longer very expensive. Let us design enjoyable e-learning courses with virtual characters and humor for you.
If you don't hire us, make sure to follow these three rules:
Click here to see our examples! There are many examples on this channel.
With love and respect.